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Failure to protect your brand may reduce its value, and could damage your business’ reputation.
Having a strong brand provides a way for your customers to identify your business, and to refer your products or services to others. A strong brand is an asset and thereby, valuable. Like any valuable asset, a brand should be protected.
To increase a customer’s loyalty to your brand, you should take care of your brand perception in customers’ eyes. Failure to protect your brand may reduce its value, and could damage your business’ reputation.