Globally US$ 4.5+ trillion is lost to Counterfeiting every year

Loss of life

* Loss of human loss is excluded from this cost calculation.

Lawsuits & Director' liability

Indian Food & Pharma directors liable u/s 17, 27, 201 (IPC) for counterfeits if they cannot be distinguished from originals.

Revenue leakage

Industry wide estimate loss in AlcoBev > 25%, Pharma $431 billion and Cosmetics $5.3 billion.

Increased costs

Every year, LVMH group spends $17 million and employs 60 lawyers in anti-counterfeit lawsuits as per WIRED.

Loss of brand loyalty

60 - 80% of American consumers impacted as per FORBES.

Warranty returns & recalls

Total retail shopping returns in 2023 amounted to $743 billion in total merchandise, 14.5% of all sales, according to a report from the National Retail Federation (NRF).

NOOS is on a mission to change that.

Prevent Revenue Leakage
Protect Management
Improve Brand Equity
Protect Consumers
Digital Business Solutions

Digital Business Solutions

Track & Trace
  • Secure Universal Product Identifier (UNI) generated for each item produced/manufactured
  • UNI serves as a single identity to track the supply chain across disparate systems
  • Aggregate view of each product item through EOL
  • Use for Sales Returns & Product Recall (reverse supply chain)
Warranty Management
  • Secure Universal Product Identifier (UNI) generated for each manufactured item
  • Single identifier to bind multiple systems including 3rd Party POS
  • Service centers (self-owned, franchise, vendor) all use the same identifier to connect by way of scanning
Consumer Engagement
  • Authenticates the originality of product before rewarding consumer
  • Consumers have access to Loyalty points across sales channel
  • Brands have better visibility into channel effectiveness region-wise
Anti Counterfeit System
  • Secure Universal Product Identifier (UNI) generated for each item produced/manufactured
  • Verify Authenticity across supply chain
  • Can be used by Staff, 3rd Party Investigators, Law Enforcement, Customs
  • Generate insights like Distribution channel effectiveness, Regional Supply - Demand gap

Iterative Solution Development

Guided by the Best in the Industry

Patent-pending digital packaging solutions with built-in security.

we make do-more-with-less actionable!

pharma label with secure code


  • Encryption-less technology to prevent key theft / leaks, verifiable using smartphone & industrial scanners
  • Allows use in secure environment using existing hardware & systems, and also in supply chain
  • Photocopy detection available as additional layer on security (optional)
  • Available in volume licensing or subscribing model to help reduce cost
  • Use existing conversion / printing facility without additional capex


  • Invisible (covert) security on every packaging
  • Embedded fingerprint unique to each unit, batch or SKU
  • Can be used with Flexographic, Rotogravure, Industrial Inkjet and Digital printers
  • Verifiable using smartphone and industrial scanners
  • Suitable for high value products and high-volume production process
ScAI artificial intelligence detects hidden patterns to determine authenticity

Partners - Solution Integration

SAP® software

NOOS Technologies is an SAP partner. Our solutions are designed for use with SAP® software.

Cloud Partner

Microsoft® Azure®

NOOS Technologies prefers Microsoft® Azure® for cloud hosting and AI/ML workload.

Recognized by the Best. Globally.

Brand Protection Customized

Our solutions change so your's don't have to.


Counterfeiting is a Global Epidemic That's Undermining Consumer Trust.

Counterfeiting is a global epidemic that costs businesses billions of dollars each year and puts consumers at risk. Counterfeit goods are often made with inferior materials and can be dangerous or ineffective. They can also contain harmful chemicals or toxins.

The problem is so widespread that it's undermining consumer trust in brands. A recent study found that 72% of consumers are concerned about counterfeiting, and 58% have been duped into buying a counterfeit product.

But there is hope.

There are new technologies emerging that can help to fight counterfeiting and protect consumers. One such technology is SCoT, the Simple Consumer Authenticator. SCoT is a mobile app that allows anyone to verify the authenticity of a product in seconds. Simply take a picture of the product's packaging and SCoT will use its expert system to generate a fingerprint and match it to a database of known fingerprints. If the product is authentic, SCoT will let you know right away.

consumer trust deficit


Introducing SCoT, the Simple Consumer Authenticator!

SCoT is available as mobile & web app that allows anyone to verify the authenticity of a product in seconds. Simply take a picture of the product's packaging and SCoT will use its expert system to generate a fingerprint and match it to a database of known fingerprints. If the product is authentic, SCoT will let you know right away.

SCoT is easy to use and does not require any specialized knowledge. It is the perfect tool for protecting your brand and consumers from counterfeit goods.


SCoT uses distributed workload computing to calculate product "fingerprint". The computation power of smartphone allows "fingerprint" to be computed and compared to a stored version in a secured cloud system. The authenticating user is shown the results under 5 secs while a unique tracking event is sent to the secured server to serve as input for business intelligence and decision support system.

changing paradigm of packaging security
SCoT app dashboard


SCoT provides real time intelligence through its centralized secured server. The biggest advantage of these events is they come classified with authentication result. This additional information provides necessary classification to categorize the event beyond location and time.

Every authentication event is shared using intelligent data packets to the central server (SMTP). These events can be displayed on a heat-map or good-old table format for holistic understand and data slicing. Every event depending on its outcome can trigger a sequence-event. The sequence-events can be on the same system or another system like a CRM or ERP or as simple as triggering an alert.



SCoT allows generating one-way fingerprint only, i.e. fingerprint can be generated from an image. In short, it is not possible to generate an image, given a fingerprint. This behavior is similar to digital signatures created where an encrypted text can never be de-crypted to return the original "clear" text.

RUDS-ULTIMA can generate 16.5 billion (1.65e+10) unique fingerprints from a single image printed on a label. With every product with a unique fingerprint, SCoT is the safest packaging security technology on the planet. The other good news - no change; SCoT does not require any change in your existing packaging.

industrial deployment


Adopting SCoT for high value product or high volume product is easy. SCoT is available in label form or printable image. Standard label applicators can be used for applying SCoT labels. Variable printers (inkjet, digital press) can be used to print images on the product / package directly.


SCoT supports latest RESTful API which helps with any system. SMTP (SCoT Secured Management & Tracking Platform) allows integration with external hosted systems and internal systems alike. Data can be exchanged using API (Application Programming Interface) or data download job or a simple secured FTP.

A truly bi-directional systems enables SMTP to act as a middle-ware, front-end or back-end system depending on your enterprise system architecture. We believe that Open Systems enables true disruption and discovery when data is being generated from multiple end-points.

SCoT is currently integrated with SAP Global Track & Trace system. As a trusted partner of SAP, we continue to build integrations prioritized to the needs of our customers.

UNI - A Secure Universal Product Identifier

A Non Clonable Secure Product Identifier unique that serves as a digital twin to disparate digital systems.