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Hologram will NOT protect your brand identity.

 

Hologram ushered us to the era of creation of distinct brand identity. Owing to high cost of creating a hologram and limited access, hologram served well in ensuring brand protection.

Today hologram can be created and DUPLICATED by anyone at pennies to a dollar. This makes it accessible and affordable for the purpose of brand duplication or impersonation. As hologram is visual-based authentication, a clone that matches 50-60% features is enough to fool a consumer. With continuous barrage of advertising, it is impossible for a consumer to become an expert in understanding and getting into the details of identifying whether a product is genuine or not.