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Taggants, microdots and similar technologies are suited for limited products and are helpful only when forensic level security is required. SCoT provides security that is both effective in application, use and ROI.

 

Expensive technologies used only in premium products provide forensic security. Typically authentication involves use of specialized reader or scan device which is and can NOT be made available at every authentication point. The side effect to this is most products would make their way into consumer’ hand without going through any verification of authenticity. This results in the security being inefffective owing to limited authentication.

SCoT can be authenticated using a smartphone while maintaining the rigor and security. It is also priced in a way making it usable across product lines, ensuring maximum authentication resulting in higher return on investment (ROI). This coupled with data, insights and consumer engagement gives most technologies a run for their money.