Can use of NFC protect my brand

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No, NFC being a tracking technology and not designed for security, it will not help in protection.

NFC like RFID is an excellent technology for close communication between the silicon and reader. The use of NFC can be seen in credit card for swipe-less payment while being authenticated by a pin or security code. Similar to barcode, qrcode, RFID the contents of the RFID chip can be accomplished with ease.

NFC can be thought of as a miniature laptop where the data resides in the chip itself. As the laptop’s data that is stored in hard disk can be duplicated even in encrypted form, the contents of a NFC can be replicated easily, even when it is encrypted.

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